L! Marketing has been creating and sending broadcast emails on behalf of their clients for over 10 years. During that time we found that businesses such as restaurants with coupons and retail stores, especially clothing, had more opens and less opt-outs than other types of businesses.
For trade and service businesses like plumbing, heating & air, landscape, etc. we tried newsletters, seasonal reminders, tips and yes, even coupons. These types of businesses had low open rates and the opt-outs were higher. One service business lost over 50% of their email list in three months when they started sending out a monthly broadcast newsletter.
Today we are all bombarded with so many broadcast emails that most businesses can't compete. We receive so many that if an email looks like too much to read or boring we delete it before we read a single word. If the content of the email is not important to us we don’t give it a chance. Seriously, how many emails do you read from a realtor or insurance company?
L! Marketing occasionally sends out funny, silly or even wacky direct mail postcards. It always caused a buzz and ultimately led to work. We decided to apply the same concept to broadcast email.
In 2012 TicklEmail® was created. Our goal, create a humorous quick to read broadcast email. We wanted it to be opened by more recipients and have a lower rate of opts out. We also wanted to get our client’s name and a short message in front of their customers. It had to be visual and very quick to digest.
A cartoonist was hired and we landed our first client. This brave client was Floyd Mays Insurance Agency in Sandston, Virginia. Floyd Mays specializes in towing & recovery insurance and, no offense to Floyd, his emails weren't being read.
We started sending out TicklEmail® broadcast emails for Floyd in June of 2013. Almost immediately we saw an improvement. From June to the end of December 2013 Floyd’s opt-out rate dropped to 1.17%. For the entire year of 2014 his opt-out rate dropped to only .003%!
Floyd’s average open rate went from 3% to 20%. Customers have called him laughing about cartoons that hit a funny bone. His social media has improved because of post about the emails themselves as well as the cartoons we have posted.
Contact us today to learn how TicklEmail® can help you consistently keep your name in front of your existing client base. If you are interested in growing your customer base we are aligned with ADC Direct for custom filtered email lists specific to your product or service.
“After several years and lots of money spent in pursuing a broadcast email marketing plan to drive inbound telephone traffic to our agency, we have one. The TicklEmail campaign you developed for us works! The emails are being opened and read! We’re retaining our list and inbound telephone traffic is happening!”
Floyd Mays, President
Floyd Mays Insurance Agency